ATLANTIC INC. INTRODUCES THE ELF, A CUSTOMIZABLE MULTIMEDA STORAGE SYSTEM FOR AUDIO-VIDEO COLLECTIONS
Pure Personalization! The Elf Boasts a Three-Rod Storage System, Power Grip Dividers & Two Angles of Inclination
LAS VEGAS (Jan. 9, 2003) - Don't let the name fool you! The Elf Multimedia Storage System makes a BIG impression with its extra large storage capacity and customizable features. Manufactured by Atlantic Inc., the leading manufacturer and distributor of media storage products, the Elf provides music and movie lovers with a practical yet stylish way to store an entire audio-video collection - up to 406 CDs, 200 DVDs or 100 VHS tapes.
"Many consumers have a large audio-video collection that includes a variety of CDs, DVDs and VHS tapes," said James Dardashti, Vice President and General Counsel, Atlantic Inc. "Unfortunately though, many home storage systems only fit one type of media, making it impossible to have all your favorite movies and music in one place. The Elf remedies this problem by allowing consumers to easily customize their storage system so there's a place for everything."
The Elf is nearly four feet tall and is the perfect multimedia storage shelf for either home or office. Completely customizable, the Elf utilizes a three-rod storage system that allows each level to adjust individually to accommodate a variety of DVDs, CDs and/or VHS tapes.
In addition, the Elf features sparkling clear plastic 'power-grip' dividers with spring locks, which keep items organized and in place. Music and movie collections can also be inclined at two different angles for easy viewing at different heights.
Offered in a titanium or metallic blue color, the Elf (MSRP $84.99) measures 47.5 inches high, 26.6 inches wide and 10.8 inches deep. The Elf will be available in Spring 2003 at consumer electronics stores and mass merchant retailers nationwide.
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