FREEDOM OF CHOICE! ATLANTIC INC. INTRODUCES SWITCH COLLECTION, THE FIRST REVERSIBLE CD WALLETS
Two Wallets in One … Turn the CD Wallet "Inside Out" For an Instant Style Change!
LAS VEGAS (Jan. 9, 2003) - Atlantic Inc., the leading manufacturer and distributor of media storage products, introduces The Switch Collection, the first reversible CD wallets for music lovers who crave freedom of choice. A revolution in style, The Switch Collection gives the fashion conscious consumer the ability to turn the CD wallet "inside out" to display a completely different color and design. Available in three styles, Nature, Jersey and Hologram, the cases also feature a reversible zipper, removable handle and removable sleeves.
"The Switch Collection of reversible CD wallets gives consumers a chance to showcase their varying moods and personality," said James Dardashti, Vice President and General Counsel, Atlantic Inc. "Not only is this design an industry first, but the reversible CD wallets will continue to offer consumers the style and quality that they've come to expect from Atlantic."
Great for taking favorite CDs anywhere, The Switch Collection is made of durable nylon fabric with metal interchangeable snaps and a rubber handle. The CD wallets each store up to 24 CDs and come in three designs including:
- The Switch CD Wallet - Nature. Aloha! This CD wallet features a tropical island theme complete with Hibiscus flowers on one side and butterflies on the reverse side. The Switch CD Wallet - Nature retails for $11.99.
- The Switch CD Wallet - Jersey. Perfect for athletes and sports fans, this CD wallet resembles a team jersey. While both sides of the reversible wallet have stripes and the player's number, one side is designed to be the "home" jersey and the flip side is designed to be the "away" jersey. The Switch CD Wallet - Jersey retails for $11.99.
- The Switch CD Wallet - Hologram. Get some attention with these funky hologram CD wallets. Choose between two different colors and two different geometric hologram patterns. The Switch CD Wallet - Hologram retails for $11.99.
The Switch Collection will be available in Spring 2003 at consumer electronics stores, record stores and most mass merchant retailers nationwide.
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